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Magic Host Hispanic Chamber Business Event

October 20, 2009

Orlando –
In celebration of Hispanic Heritage Month, the Orlando Magic recognizes the richness and diversity of Hispanic-American culture and reflects on the history and achievements of Hispanic-Americans/Latinos who have contributed to our country. On October 15 at the Amway Center Experience Center, the Magic hosted local Hispanic business leaders for the Hispanic Chamber Business After Hours to honor their contributions to Central Florida.

The Orlando Magic is committed to the Hispanic Community and has instituted a variety of initiatives to reach our multicultural fan base throughout Central Florida. In July 2008, under the leadership of Chief Operating Officer Alex Martins, the Orlando Magic created a multicultural insights department whose mission is to create an inclusive environment in which our community partners, fans and employees feel welcome, valued and appreciated.

Multicultural initiatives in the Hispanic community include, among other notable Hispanic organizations, financial support of the Hispanic Chamber of Commerce and Hispanic Business Investment Fund. Additional outreach in the areas of theme nights for the Latin community, grassroots outreach, and driving economic empowerment are areas the Magic will continue to make strides in.

The Orlando Magic understands that working together through many different voices, backgrounds, and cultures is where the greatest opportunity for success lies. In the coming season the team will seek to enhance its Hispanic Web site to ensure fans are provided an adequate forum to receive communication and be updated on all Magic news. In addition, the Magic is seeking to partner with a multicultural agency to ensure a multicultural voice in all we do.